Creating the Corporate Design of the LEAF Company

Creating the corporate identity for LEAF was an inspiring and rewarding task. The name "LEAF" is a harmonious blend of the family members' initials: Lara, Electra, Aurora, and Franky. A leaf element was intended to be subtly incorporated into the logo, while the design itself was envisioned as a pure wordmark —
with delicately connected letters that convey minimalism and timeless elegance. The color palette reflects sophistication while maintaining an inviting and approachable character.

Project Tasks

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Brand logo
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Corporate identity design (typo, color palette)