projects
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ci-design & webdesign
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Optique Noir

Corporate Identity & Webdesign

Brand Identity Design of an Optical Store

Projects like Optique Noir are among my favorites. There’s something truly rewarding about shaping a brand from its foundation to its final form. Optique Noir is an elegant optical store specializing in luxury eyewear. Their approach is to transform the experience of buying glasses into a memorable event. The materials and colors were carefully selected to convey sophistication and value. A minimal yet refined font gives the brand its distinctive look,
complemented by a bespoke brand signet that also converts into a pattern, seamlessly integrating into brand elements such as packaging. The deep green color, paired with the copper-toned logo, creates a timeless and elegant aesthetic. After developing their brand identity, I had the privilege of designing their website as well. I opted for a sleek yet minimalistic approach, crafting a visually compelling and user-friendly interface, complete with an integrated e-commerce shop.

Project Tasks

Brand logo
Entire Corporate Identity Design (Typo, Color Palette, Visual World)
Visual Elements (Signet, Pattern)
Webdesign (Device optimized)
Brandbook with Visual Guidelines